Privacy Policy

Last Updated: June 10, 2025

INTRODUCTION

Ali Çelik ("we," "us" or "our") takes your privacy seriously. This Privacy Policy ("Privacy Policy") explains our data protection policy and describes the types of information we may process when you use our mobile game application Falling Letters Healthy Brain (the "Game", "our Game") and explains how we and some of the companies we cooperate with process that information.

When we refer to personal data (or personal information) we mean any information of any kind relating to an identified or identifiable natural person.

Our Privacy Policy applies to all users who access the Game ("Users"). If you do not want us to collect, store, use or share your information in the ways described in this Privacy Policy, you should not play our game or use our services.

For the purposes of the GDPR, we are the data controller.

PLEASE READ THE FOLLOWING PRIVACY POLICY CAREFULLY. WHEN YOU USE THE GAME, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS.

INFORMATION WE COLLECT FROM YOU

Most of the information that we collect about you comes directly from you when you play our Game or interact with third party ads in our Game. This information is collected through SDKs (Software Development Kits) which are technical tools integrated into our Game.

TECHNICAL INFORMATION

We collect technical information about your device that are necessary for you to use our Game and additional technical data that enables us to maintain and analyze the functioning of the Game, to personalize the content of the Game, and to display advertisements. Such information includes:

• Device type and operating system version
• Persistent identifiers such as IP address, device identifiers, advertising identifiers (GAID/IDFA)
• Unique user ID specific for our Game
• Country or region that you are playing in
• Device performance and compatibility data

ADVERTISING AND GAME USAGE INFORMATION

When you use our Game, we collect information about:

• How you play our Game (levels completed, time spent, game interactions)
• How you interact with advertisements shown in our Game
• Game progress, scores, and achievements
• In-game settings and preferences (sound, haptic/vibration feedback)
• Tutorial completion status
• Special skills usage and purchases
• Word formation patterns and vocabulary usage (anonymized)
• Device performance during gameplay

GAME-SPECIFIC DATA COLLECTION

Our word puzzle game includes specific features that involve data processing:

Word Dictionary System:

• The game uses pre-loaded word lists (CSV files) in multiple languages
• No user-created words are collected or transmitted
• Word validation is performed locally on your device
• Vocabulary statistics are collected anonymously for game improvement

Local Data Storage (PlayerPrefs):

• Game progress and level achievements
• Sound and haptic feedback preferences
• Special skills inventory and usage history
• High scores and personal statistics
• Language preference settings
• Tutorial completion markers

Device Interaction Features:

• Haptic Feedback: When enabled, the game triggers device vibration for enhanced gameplay experience
• Audio Settings: Sound preferences are stored locally and not transmitted
• Touch Input: Swipe and tap patterns are processed locally for game controls

CLASSICAL PERSONAL INFORMATION

We do not collect classical personal information through our Game (such as your name, address, email or phone number) and you can use our Game without providing us with your classical personal information. We will receive your classical personal information only when you contact us directly and will use such information only to respond to your inquiry.

HOW WE USE INFORMATION

We, or our service providers, primarily use the information we collect and store to improve the experience of our users, but we will also use that information for other purposes, including:

GAME OPERATION AND IMPROVEMENT

• Operate and maintain our Game functionality
• Save your game progress locally on your device
• Provide personalized gaming experience based on your skill level
• Optimize game performance and fix technical issues
• Analyze gameplay patterns to enhance user experience and game balance

CONTENT AND FEATURE DEVELOPMENT

• Understand player preferences to develop new features
• Improve word selection algorithms and difficulty progression
• Enhance special skills and power-up systems
• Optimize tutorial and onboarding experience

ADVERTISING AND MONETIZATION

• Display relevant advertisements through Google AdMob
• Measure advertising effectiveness and user engagement
• Generate revenue to maintain free-to-play game access
• Provide reward-based advertising opportunities

TECHNICAL SUPPORT AND COMMUNICATION

• Respond to your comments, questions and provide customer service
• Send technical notices, updates, and security alerts
• Communicate about game updates and new features
• Investigate and resolve technical issues

ANALYTICS AND RESEARCH

• Understand user behavior and game performance metrics
• Conduct research to improve game design and user experience
• Generate anonymized statistics for business intelligence
• Monitor system performance and stability

THIRD PARTY ADVERTISING COMPANIES

We want to make sure that our advertising is relevant and interesting to you.

To achieve this, we use third-party advertising and technology companies to serve ads when you use our Game. This includes Google AdMob which collects data about you in order to provide relevant advertisements.

Third-Party Service Providers Used:

These third-party advertising companies collect, store and use data by integrating SDKs and tracking technologies in our Game. The relevant data collected may include your unique device ID, advertising ID, IP address, information on your interaction with advertising, and other technical information.

Important: You can control and withdraw your consent for personalized advertisements at any time by:

• Android: Settings > Google > Ads > Reset advertising ID or Opt out of Ads Personalization
• iOS: Settings > Privacy & Security > Apple Advertising > Personalized Ads (turn off)

DATA STORAGE AND SECURITY

LOCAL DATA STORAGE

Most of your game data is stored locally on your device using Unity's PlayerPrefs system:

• Game Progress: Levels completed, current level, total score
• Settings: Sound preferences, haptic feedback settings, language selection
• Achievements: Unlocked skills, special accomplishments, tutorial completion
• Statistics: Personal gameplay metrics, high scores
• Preferences: Audio/visual settings, control preferences

CLOUD DATA (LIMITED)

Only the following data may be transmitted for service functionality:

• Anonymous usage analytics for game improvement
• Crash reports for technical support (no personal data)
• Advertising interaction data (handled by Google AdMob)

SECURITY MEASURES

• Local data is stored securely using Unity's encrypted PlayerPrefs
• Network communications use HTTPS encryption
• No sensitive personal information is transmitted
• Regular security updates and monitoring
• Access controls and data minimization practices

DATA RETENTION PERIODS

• Local Game Data: Stored until you delete the app or clear app data
• Analytics Data: Anonymized data retained for up to 24 months
• Advertising Data: Retained according to Google AdMob policies
• Support Communications: Deleted after resolving your inquiry (typically 90 days)

HAPTIC FEEDBACK PRIVACY

When you enable haptic feedback in game settings:

• The game only triggers device vibration through standard system APIs
• No data about haptic patterns or usage is collected
• This feature can be disabled at any time in game settings
• No personal biometric data is collected through haptic interactions

OUR POLICY REGARDING CHILDREN

We do not knowingly collect or solicit personal data from anyone under the age of 13 or knowingly allow such persons to use our Game. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data.

In the event that we learn that we have collected personal data from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at alicelik1980@gmail.com.

For Parents: If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us so that we can take necessary actions.

DATA SUBJECT RIGHTS AND YOUR CHOICES

YOUR LEGAL RIGHTS

If you would like further information about your legal rights under applicable law or would like to exercise any of them, please contact us at alicelik1980@gmail.com. Your local laws may permit you to request that we:

• Access: Provide access to and/or a copy of certain information we hold about you
• Rectification: Update information which is out of date or incorrect
• Erasure: Delete certain information which we are holding about you
• Restriction: Restrict the way that we process and disclose certain of your information
• Portability: Transfer your information to a third-party provider of services
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Revoke your consent for the processing of your information

HOW TO EXERCISE YOUR RIGHTS

If you no longer want us to use your information, contact us at alicelik1980@gmail.com.

For Data Deletion: Place "Delete My Account" in the subject line and include:

• Your device information (Android/iOS version)
• Approximate date when you first used the Game
• Description of what data you want deleted

Note on Local Data: Most of your game data is stored locally on your device. You can delete this data yourself by:

• Android: Settings > Apps > Falling Letters Healthy Brain > Storage > Clear Data
• iOS: Delete and reinstall the app, or use iOS Settings > General > iPhone Storage > Falling Letters Healthy Brain > Offload App

We will respond to your request within 30 days as required by applicable law.

OPTING OUT OF PERSONALIZED ADVERTISING

Android:

• Settings > Google > Ads > Reset advertising ID
• Settings > Google > Ads > Opt out of Ads Personalization

iOS:

• Settings > Privacy & Security > Apple Advertising > Personalized Ads (turn off)
• Settings > Privacy & Security > Tracking > Ask Apps Not to Track

INTERNATIONAL DATA TRANSFERS

As we are based in Turkey and use global services (Google AdMob), your data may be transferred to and processed in countries outside your jurisdiction. We ensure appropriate safeguards are in place for such transfers.

STATE-SPECIFIC RIGHTS (US)

California (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act.

Virginia (VCDPA)

Virginia residents have rights under the Virginia Consumer Data Protection Act.

Other States

We comply with applicable state privacy laws where required.

CHANGES TO THIS POLICY

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through:

• In-app notifications
• Email (if you've provided contact information)
• Updated posting date

DATA BREACH NOTIFICATION

In the unlikely event of a data breach affecting your personal information, we will:

• Notify affected users within 72 hours
• Report to relevant authorities as required
• Take immediate steps to secure the data

CONTACT INFORMATION

For privacy-related questions, concerns, or requests:

GOVERNING LAW

This privacy policy is governed by:

• Turkish law (primary jurisdiction)
• GDPR (for EU users)
• CCPA (for California users)
• Other applicable local laws

Effective Date: This policy is effective as of June 10, 2025.

Language Note: In case of any discrepancy between different language versions of this policy, the English version shall prevail.